DIn this compelling episode, we sit down with Wichit Saiklao, the pioneering founder of Chit Beer, often hailed as the "Godfather of Thai Craft Beer." Based in Bangkok, Thailand, Wichit shares his extraordinary journey from discovering homebrewing in Atlanta to igniting the craft beer revolution in Thailand. What started as a passion project has grown into a movement, with Chit Beer becoming a hub for Thai homebrewers and a symbol of resilience against restrictive brewing laws.
Wichit recounts the early days of his brewing journey, the challenges of working within Thailand's strict alcohol regulations, and how his determination to brew and share beer led to the creation of Chit Beer Academy—a "beer kindergarten" where he has taught thousands of Thais the art of homebrewing. Despite multiple fines and legal challenges, Wichit remains committed to his mission of democratizing beer and empowering his fellow Thais to reclaim their brewing heritage.
We also delve into his broader vision for the future, including his plans to expand through carefully curated taprooms rather than mass production, maintaining a personal connection with customers. Wichit's story is one of passion, perseverance, and a relentless pursuit of change, not just for the beer industry, but for Thai society as a whole.
Whether you're a craft beer enthusiast, an advocate for social change, or simply love a good story of innovation against the odds, this episode is a must-listen. Don’t forget to like, subscribe, and share if you enjoyed this episode!