In this episode, we chat with Van Sharma, co-founder of Rupee Beer, a unique craft beer specifically designed to complement Indian cuisine. Van shares the fascinating journey behind Rupee Beer, which was born out of his family's extensive experience in the Indian restaurant industry. With roots spanning from India to London, East Africa, and now the United States, Van and his brother Sumit have created a beer that’s not just about flavor but also about celebrating Indian culture on a global stage.
Van discusses the meticulous process of developing Rupee Beer, from the challenges of creating a brew that pairs perfectly with the rich, spicy flavors of Indian food to the importance of lower carbonation levels for a smoother drinking experience. We delve into how Rupee Beer has grown from being a niche product for Indian restaurants to a broader consumer brand now available across the U.S., with plans to expand into new markets, including the UK and Europe.
We also explore the cultural significance behind the Rupee name and branding, and how the beer aims to amplify Indian culture and heritage through its design and story. Van gives us a sneak peek into the future of Rupee Beer, including the upcoming launch of a Mango Wheat Ale, inspired by India's national fruit.
Whether you're a beer enthusiast, a fan of Indian cuisine, or simply curious about the intersection of culture and craft brewing, this episode offers an insightful look at a unique brand that’s making waves in the industry. Don’t forget to like, subscribe, and share if you enjoyed this episode!