In this episode, we travel to the remote northern tip of Newfoundland to chat with Brad Simms, founder of Ragnarock Brewery, located in the small town of St. Anthony. Brewing “at the end of the world,” Brad shares the incredible story behind Ragnarock, a brewery named after Viking legends and inspired by Newfoundland’s rich Norse history. Situated near the famous Viking settlement at L’Anse aux Meadows, Ragnarock Brewery embraces its rugged location, playing off both the isolation and the vibrant Viking heritage of the area.
Brad discusses the challenges and triumphs of running a brewery in one of the most remote parts of Canada, where the craft beer scene is still growing. He talks about how the idea of creating a local pub—a community hub—was as important as brewing beer, offering a gathering place for locals and tourists alike. From brewing small batches of unique beers like their signature Spruce Tip Ale to navigating supply chain issues caused by extreme weather, Brad takes us through the ups and downs of running a brewery on the edge of the Northern Peninsula.
We also dive into how Ragnarock has become a popular destination for travelers, especially during the busy tourist season, with visitors coming to experience the local culture, Viking history, and of course, great craft beer. Despite the challenges posed by the COVID-19 pandemic and the harsh Newfoundland winters, Brad and his team continue to grow their brewery, focusing on local distribution and canning to keep the beer flowing year-round.
This episode is a must-listen for anyone interested in craft beer, entrepreneurship, or brewing in extreme conditions. Join us as we explore what it means to brew beer at the “end of the world.” Don’t forget to like, subscribe, and share if you enjoyed this episode!